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Real Value is an award winning documentary that delivers a refreshing meditation on how business can be used to create value beyond profit; connecting motivational stories from social entrepreneurs working in agriculture, apparel, insurance, and biofuel, with the captivating science behind our perception of value from world-renowned professor of psychology and behavioral economics, Dan Ariely.
Real Value follows a growing sentiment among many Americans that the corporate focus on the bottom line has been to the detriment of society. The film serves as inspiration for any business owner, entrepreneur, or customer who is looking to better understand what happens when a business puts people, planet, and profit on equal footing.
Featuring interviews with Dan Ariely, professor of psychology and behavioral economics at Duke University and the author of Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty. Lyle Estill, co-founder of Piedmont Biofuels and the author of Small Stories: Big Changes, Industrial Evolution, and Small is Possible. Eric Henry the president of TS Designs and the recipient of the North Carolina Sustainability Champion Award. Kevin Trapani, the president and chief executive officer of The Redwoods Group, an insurance provider renowned as a leader in corporate social responsibility that was named one of the best companies for the world in terms of overall impact by B Lab and Carol Koury who is the founder and president of Sow True Seed.